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Director's Welcome

Through education and training, the United States Air Force Public Affairs Center of Excellence (PACE) enhances the ability of warfighters to be effective mass communicators in support of worldwide operations and the public communication strategies of the United States Government. In this age of instantaneous information flow, every Department of Defense action, public remark, written statement or image directly affects both U.S. and global perceptions of our nation, its activities and intentions. It's our job to research and think of creative new ways to engage with both the American people and audiences worldwide to ensure we are ready to educate our students in an ever changing media environment.

PACE develops joint leaders-officer and enlisted-who understand the nature of the global information environment, the challenges and opportunities of various public communication channels, and how to craft and deliver effective messages in the information domain.

Since effective communication is essential in building and maintaining public trust and support for military operations, and directly enhances the global influence and deterrence capabilities of the United States, and its allies and strategic partners, ensuring joint and international partners receive the latest education on effective communication is also a key principle of the PACE team. Currently, the USAF Public Affairs Center of Excellence is the only organization charged with providing media education and on-camera training during the continuum of an officer/enlisted/civilians entire career. Furthermore, it is the only educational institution with this mission in the whole of the Department of Defense.

Our mission is best captured by Chief of Staff of the U.S. Air Force General Mark A. Welsh III, "Every Airman, regardless of specialty, must understand and be able to explain how they contribute to providing unparalleled Airpower to our Nation. Each Airman has a compelling story that needs to be told....Tell your story."

Director, United States Air Force Public Affairs Center of Excellence